[Flash] Distracted by Pandemic Potholes? Beware of Target Fixation!
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In the movie The Shawshank Redemption, Tim Robbins’ character speculates, “Guess it comes down to a simple choice: get busy living or get busy dying.”
He was explaining his focused attitude and his deliberate actions every day in pursuit of his goal.
Based on data published recently by 451 Research, we better apply “get busy living” to our careers as well.
451 Research predicts 20 long-lasting changes to the workplace expected from the coronavirus impact, such as video interviewing and virtual-reality powered collaboration tools.
But #4: Upskilling and Cross-skilling are being implemented immediately. “Businesses will look to invest in developing employees’ new abilities [upskilling] to apply those skills across different work initiatives [cross-skilling].”
Hint Water
Once the pandemic hit, the employees in the field who handed out samples at grocery stores and events were extraneous. Hint quickly redeployed and retrained those team members on virtual selling.
Skybox Security
Their team of field marketing managers responsible for organizing client events, trade shows, and marketing opportunities became under-utilized when events around the world were canceled. Skybox is now cross-training this team on digital-based marketing, content development, intent analytics, and PR.
Dr. Praeger’s Purely Sensible Foods
When stay-at-home orders were announced, they experienced a 70% decline in sales of their veggie burgers to restaurants and hotels. They immediately shifted those sales teams to focus on grocery stores.
It’s strategic for businesses to leverage their talent through upskilling and cross-skilling; but it’s smart for employees to contribute value in new ways:
• Say yes! to opportunities
• Request cross-training
• Take classes
• Get certified in a new skill
• Learn the business
• Connect across departments and business lines
• Repurpose the product
• Reimagine service delivery
• Reinvent a process
• Consider what the team/customers need in this new environment
• Repeatedly ask others: “How can I support you right now?”
Get busy living or get busy dying… the difference lies in our intentionality.
Annually since 1973, cyclists have been pedaling across Iowa in a week-long bicycle-touring event called RAGBRAI.
And annually for over 20 years, Pork Belly Ventures (PBV) has been supporting thousands of RAGBRAI cyclists by offering charter services: luggage transfer, tent setup, food, entertainment, showers, bathrooms, and beds (for those who don’t want the camping experience). Until now. The 48th RAGBRAI has officially been cancelled for 2020. PBV founders Tammy and Pete will undoubtedly struggle – RAGBRAI is their predominant source of income. And while they are reinventing their business, they’ve found some innovative and generous ways to help… Not only have they offered instant and full refunds to anyone who has already registered… they also donated their trailers to three hospitals. Why? Because they learned that medical workers are putting in long hours, sometimes unable, or unwilling to go home between shifts. They are desperate for rest. Last week Tammy and Pete stationed PBV hotel trailers, shower trailers, and bathrooms outside of Mercy Hospital and Jennie Edmundson Hospital in Council Bluffs, Iowa and Omaha Hospital in Omaha, Nebraska. And their agreement with the hospitals? No cost and no time limit. Mr. Rogers would be heartened! Fred Rogers, host of the children’s television series Mister Rogers’ Neighborhood once shared: “When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ To this day I am always comforted by realizing that there are so many caring people in this world.” How can you be a helper?
We all have something to offer and some way to help… we just need to shift our focus from our circumstances to our contributions. |