[Flash] Idea Advocates Mentor Lightly (just ask Bobbi Brown, Evite CEO, and Julie) - MentorLead | The #1 Healthcare Mentorship Solution

[Flash] Idea Advocates Mentor Lightly (just ask Bobbi Brown, Evite CEO, and Julie)

Bobbi Brown was working as a professional makeup artist in 1990 when she decided to create a lipstick.

In her words, she had “no clue, no experience, and no role models.” She had initiative.

When Bobbi told her friend about her project, she said, “Can I write about it?” She was the beauty editor of Glamour magazine. Bobbi credits that article for the launch of her business.

In 1995, Bobbi sold Bobbi Brown Cosmetics to Estée Lauer.

Josh Silverman
In 1998, Josh Silverman quit his job to launch “ToGather,” a website to help people organize and host events. As he recalls, “my saving grace is I told absolutely everyone what my idea was.”

Upon learning about ToGather from Josh, one of his friends mentioned a company that was starting something called “Evite” which sounded similar. So, Josh reached out to their founders, and they decided to join forces. Josh became CEO of Evite, and they sold the company in 2001.

Julie Cole
I met Julie when she was on the mentoring team at Wentworth Douglas Hospital, a MentorLead client. I was disappointed when Julie had left WDH after 17 years to care for her parents – she was a joy to partner with.

Nine months later, Julie sent me an email highlighting her career, expressing a passion for mentoring, and expressing an interest in exploring any opportunities at MentorLead. I replied enthusiastically within five minutes, and Julie joined MentorLead in January.

Julie recalls the courage it took to send me that email.

But had she not communicated her aspiration, we would have missed the opportunity to work together!

Idea Advocates
When we share an idea (a plan, project, passion, or pipe dream), we recruit ambassadors, champions, Idea Advocates.

Idea Advocates shepherd our ideas into the world.

  • They are aware of our intentions.
  • They recognize our enthusiasm.
  • They will help if the opportunity arises.

Then, when Idea Advocates know, hear, meet, or discover someone or something that will make a difference, they proudly bring us that connection, solution, or opportunity.

So, what stops us from announcing plans, passions, and pipe dreams to recruit Idea Advocates?

  • Fear of criticism, failure, rejection, or indifference
  • Still-murky ideas
  • Our own apathy

But to enroll Idea Advocates, we must:

  • Believe in an idea
  • Courageously share
  • Communicate with conviction

Idea Advocates mentor sporadically, in spurts and with light touches. But only if we stop hoarding ideas and give people a chance to contribute.

© 2025. Ann Tardy and MentorLead. www.mentorlead.com. All Rights Reserved.

About the Author

Leave a Reply 0 comments

Leave a Reply: