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BJ Fogg, Founder of Stanford’s Behavior Design Lab and author of Tiny Habits, has a theory on change. He calls it the Information-Action Fallacy.
According to Fogg, we assume that giving people information will change their behavior. But information does not equate to action, as evidenced by our unfettered access to the world’s information via the internet since 1995. Why? Fogg believes we are missing an emotional link. For change to happen, Fogg says three things must come together:
According to Fogg, his breakthrough was understanding that there has to be a prompt, something that says, “Do this behavior now!” A calendar reminder is a prompt. An alarm is a prompt. A Post-it note is a prompt. A Mentor asking about progress is a prompt. We can forge behavior change simply by focusing on prompt design.
Mentors can serve as prompts, but only if we involve them with regular cadence. I’ve observed the power of the “Mentor prompt” when I ask this question on the final program evaluation: “How often did you meet with your mentoring partner?” After analyzing the results of this question alongside the impact-of-mentoring questions (ex: What did you accomplish together?), I invariably discover, time and again, that those who meet consistently achieve more, feel more confident, and create more value than those who meet “as needed.” For example, a recent program evaluation survey revealed that:
Not surprising. When we know that someone we respect and trust (our Mentor) will inquire about our attempts on a certain date, we take action. But without that regular prompt, we might want to change, and we might be able to change, but we don’t typically take action to change. To design a powerful Mentor Prompt, enlist a Mentor to meet every 2-4 weeks to:
Why change alone? Exchange willpower for mentor power! © 2026. Ann Tardy and MentorLead. www.mentorlead.com. All Rights Reserved. |